I didn't want to show up on social media. I didn't share my work. Word of mouth was all I needed and I was fully booked.
But then it started to feel inauthentic.
I was teaching my clients how to show up but I wasn't showing up myself. I didn't have a strong personal brand. And I rarely consumed content let alone create it.
I needed to become an example for my clients. I needed to become a beacon of light that tells them 'I've got your back. I'm out here, it's not scary, it's fun! And you can do this too.'
When you show up for your clients, they feel connected to you. They feel like they can depend on you to lead them through the challenges they're experiencing. They grow to trust you and it makes buying from you a natural next step.
Where to start?
Start by noticing what makes you unique. This is important because you can use it to stand out and be known for the coach who likes to cook gourmet food, or collect vinyl records. Your experiences, likes and dislikes make you memorable, interesting and consistent.
It's not enough to be a faceless brand anymore. People buy from people and they want to feel a connection.
Are you a Thought Leader, a Creative, a Connector or a Coach/Mentor? Take the quiz to uncover your Personal Branding Type and discover how your uniqueness can help you thrive in business.
When you show up for your audience, they feel connected to you. They feel they can depend on you to lead them through their challenges with your products, services and solutions. By showing up consistently you build trust and trust generates sales.
The Visibility Formula is my proven strategy to help you show up consistently with elevated content.
• Understand what personal branding is and why it's extremely important for sales.
• Get clear on your personal brand. Finally understand what it is, how to build one and experience feeling confident about who you are.
• Understand what personal branding is not. Establish boundaries so you feel confident sharing information without oversharing.
• Leverage your personal brand to standout with engaging content.
• Attract an engaged audience of people wanting to hear what you have to say
• Grow as an individual and overcome visibility blocks preventing you from showing up now.
"Laura has been an absolute blessing to our business! She takes the time to understand your brand style, mission, values and goals and then transforms this into photographic art. Her impeccable eye for detail and creative flair are next level and she has heartfelt intention behind everything she does. She went over and above to deliver exactly what we wanted and we were thrilled with the outcome."
Belle & Andrew, ManukaOz