Hi, I'm Laura

I didn't want to show up on social media. I didn't need to share my work. Word of mouth was all I needed and I was fully booked.

But then it started to feel inauthentic.

I was teaching my clients how to show up but I wasn't visible myself. I didn't have a strong personal brand and my public credibility started to suffer.

Determined to change, I invested in a top-quality photoshoot in Sydney, NSW with a Vogue photographer, Nick Leary.

But after the photoshoot, I hit a roadblock. Even though I had these beautiful images, I wasn't sure how to use them or what I wanted to post about. 

In that moment I had so much empathy for my clients!

Then I reflected on what lights me up and understood my unique way of serving. Recognising my approach to branding helped give my message clarity. 

I don't believe we should "put ourselves in a box" and strip away what makes us unique in order to fit in.

I believe we should leverage our uniqueness and lean into our strengths, allow our energy to shine through and connect authentically.

The challenge is knowing what makes you unique and how to make it work for you!

That's when I identified my unique approach to branding that allows you to become known for who you are and what you do, without limiting yourself or over sharing but being true to your authentic self.

Here are some ways to get started:

Ask yourself what lights you up the most about what you do? Do you enjoy sharing unique ideas, coming up with creative solutions, connecting with others or mentoring/coaching?

Take my quiz below to uncover your Personal Branding Type and how to leverage it in your unique brand. 

Enquire Now

photo by Nick Leary