Personal Brand Photography has become super popular recently but the term and the concept are new to some people so let me explain what it is and how it can benefit your business and brand.
Your personal brand is essentially your reputation. It’s what your known for in your industry. Not just in terms of what you do, but how you do it differently than other people in your field.
We’ve all heard the saying: ‘A picture is worth a thousand words’ so think of personal brand photography as an extension of that phrase: it’s a way of showing the world what you do and how you do it.
You can say anything you want about yourself online, but when you show yourself in action or you show a glimpse into your work, your life, you can more quickly help your clients see that you are who you say you are.
Personal brand photography is, well personal to you. You can decide what to show, what not to show, what to create. I guide all my clients through a planning process that helps you establish how you want to be seen online.
But WHY do personal brand photography?
Aside from just having beautiful images on your Instagram feed and website, the primary reason is to attract your ideal clients.
Say you have a lifestyle brand. You want images that are light and bright and send a positive vibe. You use those images to attract people who want what you’re promising to deliver: a more healthy, positive, happy life by using your products and services.
I hope that’s helped to demystify this concept. If you have any questions at all about personal branding, please send me a message 🙂